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Dhanuka Agritech unvails new television commercial featuring Amitabh Bachchan.

dhanukaWith an objective to propagate water conservation, Dhanuka Agritech Limited (DAL), India’s leading Agrochemicals Company, has launched a new television commercial featuring Bollywood Superstar Amitabh Bachchan. For years Dhanuka Agritech Limited (DAL) has been at the forefront of educating and spreading awareness on water conservation at the village level through its flagship SAVE WATER campaign with a tagline “Khet ka pani khet mein aur gaon ka pani gaon mein”.

A 60 second film created by Ogilvy & Mather aptly depicts the dependence of Indian populace on rains and the associated happiness and prosperity. The jingle “Baadal Barse Tapur Tupur” connects the audience with the joy and euphoria that rain brings with it. It also sensitizes us on the woes and agony of a rainless year in our lives. The TVC further portrays how an individual can bring about change by undertaking small initiatives like harvesting rain water.

[video_lightbox_youtube video_id=”HQzUsVCifKg” width=”640″ height=”480″ auto_thumb=”1″]

Bachchan’s iconic image of a Crusader is aptly used to “Call for action” towards water conservation.

Commenting on the new TVC, RG Agarwal, Group Chairman, Dhanuka Agritech Limited, said “Since decades, the DNA of Dhanuka Agritech Limited has been to bring about progressive change in the lives of Indian farmers through dedicated knowledge-driven and developmentrelated activities. The TVC is a further step in this direction urging every stakeholder to understand the importance of water conservation for a sustainable future. The ‘emotion’ is so forceful that everyone’s conscience will respond to this issue. The TVC is expected to catch on the breath of the nation.”

Dhanuka Agritech Limited plans to go national with the TVC being telecasted in all national and regional channels in the near future.

About Araju Patel

Araju Patel -A grand son of Farmer, Management Graduate, Technopreneur. Creativity and Knowledge sharing is his passion. He is passionate about agriculture and technology. Agriculture is in his blood and technology is first love. So, He become a Founder as well Editor-in-chief for

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